beyond
MiracleGro
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Scott's Super Seed
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MiracleGro • Scott's Super Seed •
MIRACLE GRO rescue
LOGO & IDENTITY
PACKAGING
ART DIRECTION
a little magic for plants that need it most.
Miracle-Gro Rescue gives a new generation of plant parents the confidence to save their plants, one simple step at a time.
A simple 3-step system designed to help new plant parents rescue struggling houseplants and bring them back to life.
Because sometimes, your plants just need a little magic.
For new plant parents, knowing how to save a struggling plant can feel like a mystery.
Miracle-Gro Rescue turns that uncertainty into something simple and approachable, a three-step system designed to help plants recover, restore and thrive.
The idea was inspired by the feeling of creating magic for your plants. A little care, the right formula and a little help can transform a struggling plant into something thriving again.
creating a little magic.
the visual idea
We brought the idea of plant magic into the visual identity through glowing veins that follow the natural patterns of the leaves.
The almost-neon light feels like energy moving through the plant, bringing it back to life from the inside out.
The glowing veins become a distinctive visual signature across the range, connecting every product while making each step feel unique.
The result is a system that makes plant care feel less complicated, more intuitive and a little more magical.
SCOTTS super seed
BRAND EXTENSION PACKAGING ART DIRECTION
A bold packaging system designed to make grass seed simple, clear and impossible to miss.
The SUPER SEED logotype grows directly from the lawn, making the product promise part of the design.
grow it. see it.
